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Largest Search Engine in China: Baidu

Baidu profit skyrockets 95%...

... that was the title of an article in the Shanghai Daily newspaper from Wednesday 27 July 2011. It got my attention while visiting Shanghai last week and I'd like to share the with you a summary of that news post:

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At the end of second quarter of this year, Baidu had a 75.9% market share of China`s search engine market, rival Google with only 18.9%.

Baidu benefits increasingly from Intnernet advertising spending of traditional companies and the fast-growing online shopping websites.

Online ad income climbed 78.4% to US$ 528.4 million. Profit of the 3 months ended June 30 surged 95% to US$ 252.6 million. Baidu estimates revenue will rise 75% on year between US$ 613 and US$ 629 million in the 3rd quarter.

The company plans to launch new services for hotel bookings. Also it plans adding new products such as a web browser and social networking services.

////

Web browser...? Another Chrome, maybe called Baidu Dragon? Wow! And how about a BaiduOS on Lenovo Netbooks. I am very much sure, we definitively will get to hear more from this Chinese Internet giant!

The search giant in China

Certainly, Baidu is the search engine giant in China. And if you plan to attract Chinese users to your website or sell products in China, a good listing in Baidu is on your SEO task list.

One method is to optimize your Chinese-language website for a good listing: Baidu SEO. But as I have learned from the Shanghai Daily news article about the fast-growing income, there must be more than plain search result lists: Yes, Ad sales.

For doing Online Marketing campaigns at Baidu (looks similar to AdWords at Google), check out there website e.baidu.com.

...me too, I am still searching for the English language button. I assume, you will require business relations and a local address in China anyway to get started for Baidu Ads.

Shanghai Daily newspaper...

... with article about Baidu

TYPO3 Training in Shanghai

English and Chinese corporate website

Last week, I have been traveling to Shanghai for a TYPO3 training. It's for a website project of a newly developed bilingual corporate website, both in English and also Chinese language. The clients web team consists of Swiss staff at the Headquarters in Switzerland and also Chinese marketing communications specialists at their Shanghai office in China. The purpose of my visit was to train the Chinese project team.

Both Swiss and Chinese staff work on the same TYPO3 CMS system, initially installed and managed by the server administrator team at snowflake in Zurich. Certainly a technical highlight of the server setup is its double location in Switzerland and Japan, both servers in sync. Content editors can manage updates on both TYPO3 servers, the changes will be synchronized automatically to both server locations. And European and Asian website visitors will get the best possible performance.

This setup may be also of interest for more clients from Europe, where Asia is already a big and important market having many website visitor access their web presence from Asian countries.

snowflake offers server locations both in Europe (Switzerland) and Asia (Japan).

Shanghai 上海

The largest city by population and certainly China's international business hub with the busiest container port in the world. The municipality counts over 23 million people, GDP of ~250 billion US$ and an annual growth of 9.9% in 2010.

It is located ~1'800km west of Tokyo, connected by many daily flights. Flight time is slightly less than 3 hours, and only 1 hour time difference.

An amazingly busy metropolis, also famous for its skyline of Pudong sky scrapers seen from The Bund.

Location: City Center offices in Shanghai

Office tower

Entrance with reception

Pudong skyline at The Bund

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